1. What Rich Snippets Can Do For You

    What Rich Snippets Can Do For You

    Google search page

    Google rich snippets help the right people find the right content.
    Image: The_Pixel / Shutterstock.com

    Search engine optimization (SEO) is all about getting your website seen. You may have heard that there are all sorts of things you can do to make this happen, from producing consistently amazing content to optimizing images on your site. Once you’ve gotten all that down, though, there’s another…

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  2. Site Security & SEO Keyword Ranking

    Site Security & SEO Keyword Ranking

    https-graphicGoogle’s decision to factor a website’s security encryption into their search algorithm has polarized webmasters across the Internet. In today’s article, Rudolf discusses the reasons behind the decision and what site owners can do moving forward.

    Google has recently announced that it is beginning to use HTTPS/SSL as a ranking factor in its search algorithm. In the company’s ongoing effort to…

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  3. Creating your Digital Brand

    Creating your Digital Brand

    Man with coffee and plant brainstorming in notebook

    Your digital brand tells your customers who you are and what you value.
    Image: Shutterstock

    In an age where the biggest and brightest brands begin life online, it’s more important than ever to think about how to create your digital brand. But with everyone throwing the phrase around, it’s difficult to know where to start.

    Your digital brand is your identity online. As in offline life, you want…

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  4. 5 Ways to Get the Most Out of Instagram

    5 Ways to Get the Most Out of #Instagram

    Instagram Social Media Demographics – Instagram, Tumblr, and Pinterest

    Image: Twin Design / Shutterstock.com

    Trends in social media are constantly changing, but one social platform that continues to be a huge asset for thousands of brands is Instagram. When utilized effectively, Instagram has the potential to be a powerful storytelling platform and lends itself nicely to any marketing campaign. Here are five ways to get the most out of Instagram:

    Fill out your…

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  5. How to Properly Implement Keyword Research

    How to Properly Implement Keyword Research

    Building a website is hard work

    Building a website is hard work

    I’ve been working on keyword research for almost two years now at Agile Impact (in fact, I’ve written about it on this website before). As I said then, “keyword research is the act of figuring out what people are searching for online, how they search for it, and whether there exists an opportunity for your business.”

    But it’s one thing for someone like me to do a…

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  6. Updated Social Media Apps on iOS 8

    Updated Social Media Apps on iOS 8

    Agile-Impact-ios8With the annual release of new iPhone hardware, so comes another entry in Apple Inc.’s mobile platform, iOS. Version 8.0 launched three weeks ago, and so far response has been positive aside from a few hiccups in its first patch. With new features such as updates to the classic messages and photos apps, third party keyboard support, and a brand new health and fitness app, iOS 8 is definitely a…

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  7. Social Media Analytics: It’s a Marathon, Not a Sprint

    Social Media Analytics: It’s a Marathon, Not a Sprint

    social media analytics

    Many businesses are missing out on social media opportunities.
    Image: Shutterstock

    A lot of businesses are using social media today—about 94%, in fact. But are they using it well? And are they using it in the way that will benefit their company the most? Companies establish a profile on social media, and sometimes they even post regularly. But do they get any engagement? And if they do, what does…

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  8. Marketing Is Going Mobile!

    Marketing Is Going Mobile!

    The United States is predicted to have half of its populace own a smartphone before the end of 2014. With that in mind, it’s hardly surprising that more and more content is mobile driven, with vital aspects of a brand’s promotional efforts being redirected to making a service, product or promotion go viral. With 25% of all e-commerce coming from mobile users, as well as over 64% of smartphone…

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  9. How To Run A Successful Contest on Facebook

    How To Run A Successful Contest on Facebook

    How To Run A Successful Contest on Facebook

    Markus Spiske / http://www.temporausch.com

    Utilizing Facebook to engage with your followers is an effective way to build brand awareness. In today’s article, Rudolf covers the logistics of how to promote your business with contests while following Facebook’s guidelines governing competitions and promotions.

    Facebook is continually updating its promotion guidelines, so it is important to begin any…

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  10. How to Boost Your Message with Google+ Communities

    How to Boost Your Message with Google+ Communities

    Man yells through a megaphone

    Photo copyright Shutterstock Stokkette

    Google+ is one of the most interesting things happening in the social media world right now. The more people you talk to, the more opinions you will hear on this burgeoning social network created by Google. No matter where your opinion falls on the spectrum, one thing is certainly clear: Google+ has some incredibly useful features. One of those is Google+…

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