1. Negative SEO: Can it Happen to You?

    Negative SEO: Can it Happen to You?

    Man in black suit wearing black ski mask, carrying briefcase, and performing shushing action

    Negative SEO can harm your website, but there are ways to prevent or clean it up.
    Image: Shutterstock

    Before Google’s Penguin algorithm update in 2012, a potential hazard stalked those who would optimize their websites for search: the dreaded negative SEO.  And if you think Penguin solved all the problems, think again—new websites in particular can still suffer from negative SEO practices.

    (Okay,…

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  2. 3 Amazing Twitter Tools

    3 Amazing Twitter Tools

    Twitter-Mute-Agile-Impact

    Quka/ShutterStock

    3 Amazing Twitter Tools

    With Twitter’s nearly unlimited potential for reaching an audience, it’s no surprise that there has been a stream of new tools popping up all over the web to research and analyze the Twitterverse. While there are many tools out there, here are three of them that should be considered essential to your Twitter strategy.

    1. Twitonomy

    Twitonomy.com is a…

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  3. 3 Reasons Why Internal Links Matter

    3 Reasons Why Internal Links Matter

    Arrows representing internal links

    Internal links can do your website a world of good.
    Image: Shutterstock

    If you’ve made a website, chances are you’d like people to visit it.  But how do you pull in visitors?  For starters, it helps to do a content audit to make sure your content does what you intend it to do.  Beyond that, there’s a handy little habit to get into that will help increase traffic:  internal links.

    An internal link…

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  4. What is Brand Storytelling?

    What is Brand Storytelling?

    Instagram

    Over 40 million photos are uploaded to Instagram daily.
    IMG: via Shutterstock

    One of the most prominent buzzwords in the marketing industry in recent years is the idea of “brand storytelling”. Certainly anyone in advertising or marketing who has been to an industry conference recently, or even read an article online, has likely heard of “brand storytelling” and how important it is these days.

    But…

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  5. Constructing A Successful Link Building Campaign

    Constructing A Successful Link Building Campaign

    Markus Spiske / www.temporausch.com

    Markus Spiske / http://www.temporausch.com

    In the world of SEO, building and maintaining high-quality links has never been more important. In today’s article, Rudolf outlines how to increase links to your website to achieve your company’s business objectives.

    Step 1: Set Campaign Goals

    Determining the goals of your link building campaign is essential. It’s helpful to use your company’s larger…

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  6. My Website Isn’t Working! Here’s How to Fix It

    My Website Isn’t Working! Here’s How to Fix It

    My website isn’t working!

    It’s a common enough complaint; however, despite how clear the issue may seem to be to you, that phrase isn’t enough to tell your tech support what needs to be fixed. And if you aren’t lucky enough to have someone to call for tech support, that phrase isn’t enough to even tell you who you should call. Try narrow down your problems with these troubleshooting tips.

    Server…

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  7. Combining Content Marketing and SEO for Your Business

    Content marketing and SEO are the building blocks of a dedicated audience

    Content marketing + SEO = a great audience for your business!
    Image: Shutterstock

    In the realm of hot buzzwords on the web, the term “content marketing” is key for businesses both big and small. The idea—creating meaningful, digestible content aimed at building an audience versus simply hard selling a product or service—makes sense: It’s important to create a trusting, positive relationship with…

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  8. Hi, I’m Joe!

    Hi! I’m Joe Gillard. A curious person by nature, I take great interest in the world we live in.

     


  9. 3 Simple Ways to Use Visual Content for Social Media

    3 Simple Ways to Use Visual Content for Social Media

    Words are a wonderful thing, but they can’t always tell the whole story. As humans, we are instinctually drawn to what is visually appealing, and for a century, advertisers have used visual content to sell, promote, or tell a story about their brand or cause. These days, a visual aspect in your campaign is perhaps even more important than ever.

    Social media has opened up a world of visual content…

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  10. Meet Katy!

    illustration of a typewriter

    Katy is not actually a typewriter. But she does think typewriters are pretty nifty.

    My name is Katy, and I have a Writing Problem.

    I always knew I wanted to “be a writer,” but I wasn’t really clear on what that meant.  So I’ve spent most of my life making websites and writing book reviews, novels, short stories, website copy, blogs, newsletters for nonprofits, and fanfiction.  I assumed I’d…

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